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Projects with emotion

FNAC

We led the strategy and creation of content on different digital platforms for 6 years. This service included specific campaigns such as Black Friday, focused on capturing attention to generate conversion at a time of high competition for the user's attention.

Actions speak louder than words
(translate from boomer).

We led the strategy and creation of content on different digital platforms for 6 years. This service included specific campaigns such as Black Friday, focused on capturing attention to generate conversion at a time of high competition for the user's attention.

Actions speak louder than words (translate from boomer).

Project Specifications

NAME OF THE PROJECT

Black Friday in Fnac

CLIENT

Fnac

The idea

We realized that on Black Friday, anxiety increases because we don't want to pass up some deals. When you don't buy something, it haunts you afterwards. Thus was born: 'What you don't buy on Black Friday haunts you', a campaign created from humor so that users would welcome Black Friday with more desire than ever.

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